Specializing in Google Ads and Bing Ads is a good choice because they let you show your ads to people who are already searching for what you offer. When someone types in a keyword, your ad can appear at the top of their search, making it more likely they’ll click.

You only pay when someone clicks on your ad, so you’re only paying for real interest. These platforms also let you control who sees your ads and when, plus you can track how your ads are doing and make changes if needed.

In short, Google and Bing Ads help you reach people who are looking for your product or service, and you can easily manage your budget and track results.

Specializing in Facebook, Instagram, and TikTok ads is a smart choice because these platforms have millions of people using them, giving your ads a big audience. You can target specific groups of people, so your ads go to the right crowd. There are different ad types like images and videos, and you can easily connect with users through likes, comments, or even sales directly from the ad.

These platforms also offer affordable ad options, making them great for small budgets. You can sell products directly in the ads, and working with influencers can help get your brand noticed. Plus, it’s easy to track how your ads are doing and make changes to improve them. Overall, these platforms are great because they let you reach people, engage with them, and sell—without spending too much.

In platforms such as LinkedIn, Twitter, Snapchat.

LinkedIn is great for reaching professionals and businesses, making it ideal for career or B2B ads.
Twitter lets you engage with users talking about current events and trends, helping you stay relevant.
Snapchat has a younger audience, so it's perfect for ads aimed at Gen Z or millennials, with fun and interactive content.